Recently, Webb’s Machinery received the Blue Star Dealer Standards Award from New Holland, which recognizes North American New Holland dealers for their performance and exceptional customer-centric experience. The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience.
“It gives me a great deal of pride to know that all six of our stores qualified for the Blue Star Award. I give credit to the hard work and diligence of our management team as well as the dedication and commitment of all our staff. I also appreciate the continued relationship we have with our loyal customers,” said Scott Webb – Dealer Principal.
The Blue Star award program is open to all New Holland dealers, with the judging based on four pillars critical to the success of today’s modern agricultural dealership: Capital investment, competitive competency, customer support and satisfaction and organizational performance. New Holland then assesses and scores these principles across seven key areas — customer experience, sales, marketing, operations, parts, service and technology — of a New Holland dealer’s business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven ‘required’ criteria to be awarded the Blue Star Dealer Standards award.
“We are pleased to recognize the success of Webb’s Machinery. Their laser focus on driving not only a consistent but remarkable experience for their customers across every facet of their business is an amazing feat. They truly embody the New Holland spirit across their entire organization,” says Mark Lowery, director of network development for New Holland North America. “We’re excited to see how they continue to elevate their customer-centric approach and work with their customers to address the business-impacting challenges and opportunities they face every day.”
Webb’s Machinery was presented with the Blue Star award at the 2025 New Holland North America dealer meeting, Feb. 5-7 in Orlando, Fl. In attendance to celebrate Webb’s Machinery were fellow New Holland dealers and members of the New Holland and CNH Global Leadership Teams.
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