Webb’s Customer Appreciation Event Combines Community Giving, Cars And Truck Racing

From left, #14 driven by Neil Fitzgerald, #7 driven by Dave Vennard, and #8 driven by Grant Mills with Ford Dealer Principal Mike Webb. Photos Sue Chikie

Webb’s 14 41 Ford brought together community support, classic vehicles and a little horsepower during its Customer Appreciation event in Wainwright on Friday, Aug. 28.

The event featured a barbecue by donation in support of the Wainwright Food Bank, along with vehicles ranging from nearly century-old Model Ts to three trucks from the Canadian Super Truck Racing Series.

The fundraiser also helped highlight Load Up for Common Good, a food-drive initiative connected with Ford’s Building Together program. Ford dealerships participating in the initiative are working with food banks and other organizations in their own communities to collect food and other needed items for local families.

At Webb’s, Friday’s barbecue gave customers and community members an opportunity to contribute locally while enjoying burgers and hot dogs and visiting with staff and guests.

Mike Webb of Webb’s Ford said the barbecue is part of a larger food-drive effort, with Webb’s Vermilion and other Ford dealerships preparing to continue the initiative in September with a “Fill the Truck” campaign.

“This is an exciting opportunity to showcase this event and support the Food Bank,” said Webb.

The Wainwright event comes as Webb’s continues to establish its presence in the community. The company, which has deep roots in Vermilion, acquired the Wainwright Ford dealership in 2024, which now operates as Webb’s 14 41 Ford.

Webb’s history stretches back more than 90 years. The company began in 1933 and established its relationship with Ford Motor Company in 1946. Today, the Webb’s Group of Companies continues to operate in communities throughout the region.

Adding some horsepower to Friday’s event were three trucks from the Canadian Super Truck Racing Series.

Webb’s Group of Companies sponsors the racing series, and the drivers brought their trucks to Wainwright to meet the public and display the race machines before heading to Saskatoon for the final race of the season.

On display were the #7 truck driven by Dave Vennard, #8 driven by Wainwright’s Grant Mills and #14 driven by fellow Wainwright racer Neil Fitzgerald.

The appearance came during a milestone year for the Canadian Super Truck Racing Series, which is celebrating its 30th season in 2026. The series features Late Model-style race trucks competing in short-track racing throughout Western Canada and the northwestern United States.

The Super Trucks weren’t the only vehicles attracting attention.

A number of classic vehicles joined the display, including a red 1927 Model T owned by Scott Carl and a beige 1926 Model T owned by Doug Smith. Carl brought his Model T to showcase at the Ford event, while youngsters Carter and Ethan of Edgerton had an opportunity to climb inside the 1927 Model T and experience the vintage vehicle for themselves.

Webb’s owned Mercury pickup displaying the historic Geo. C. Webb & Sons Ltd. name was also on display, providing a fitting link between the modern dealership and Webb’s long history in the region.

From supporting the Wainwright Food Bank to showcasing local racing connections and automotive history, the customer appreciation event offered visitors a chance to gather, give back and enjoy a shared appreciation for vehicles old and new.