Vermilion’s newest ATV and UTV dealership, Western Sport Products, held its official ribbon-cutting ceremony on October 22, marking its grand introduction to the community. Although the dealership, which specializes in a variety of sport and leisure vehicles, officially opened its doors on September 16, the event brought together local dignitaries and community leaders to celebrate the new business.
Special guests included Vermilion Town Councillors Kirby Whitlock, Rob Snow, and Robert Pulyk, along with Interim CAO Mike van der Torre, Economic Development Officer Mary Lee Prior, and Vermilion Chamber of Commerce Executive Director Jyllian Fairholm. Together, they presented General Manager Mike Butters and Vice President Paul Koch with a commemorative plaque to welcome Western Sport Products to the town.
Prior to the ribbon-cutting ceremony, Butters gave an insightful presentation on the dealership’s offerings and the story behind the business. He highlighted that the dealership will sell both new and used ATVs, UTVs, and other leisure products, with the primary product line being Massimo.
“The Massimo product line is primarily American,” explained Butters. “Once the products are ready, they are sent to Ontario, where they are assembled and then shipped to us, almost ready to go. The company they (Massimo) are partnered with in China also manufactures the Yamaha engine, which is a well-known and reliable brand. On top of that, Massimo offers an industry-leading five-year engine and power train warranty, which is an exceptional advantage over most competitors who only offer a two-year warranty.”
Butters emphasized that affordability is a key aspect of Western Sport Products’ offerings. “Many of our competitors offer great products, but their price points can range from $30,000 to $40,000. We have side-by-sides that start under $12,000, with even our top models priced under $20,000. These vehicles are ideal for recreational users, farmers, hunters, and weekend warriors who want a cost-effective utility vehicle.”
In addition to selling ATVs and UTVs, Western Sport Products will provide parts and services. Laura, the car dealership’s service manager, will oversee maintenance and warranty claims until the in-house service center is fully operational. The dealership also offers the ability to source off-brand products, such as Polaris, for customers who request them.
“We’re committed to meeting the needs of our community,” Butters added. “Whether customers are looking for recreational vehicles, children’s quads, or even snow blowers that attach to side-by-sides, we have something for everyone.”
The ribbon-cutting ceremony was a significant moment for the dealership, and Butters expressed his gratitude to the community for their support. “I just want to say thank you for coming this morning and for helping us celebrate this special occasion.”
Western Sport Products is now open for business at 4520 Railway Avenue, offering a range of financing options to meet the needs of its customers.
The Koch group of companies is a family-owned dealership group with locations in Alberta in Vermilion, Pincher Creek, and in BC in Crambrook and Squamish. Comprised of seven Franchise locations, representing Dodge, Chevrolet, Ford, Nissan, Mitsubishi and Volks Wagon, as well as 3 used vehicle locations, and now Western Power Sports.
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